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Pharmaceutical RepresentativesAka: Drug Reps, Prescribing Costs
- Studies
- Evaluation of 446 physicians surveyed
- Higher prescribing cost risks
- Pharmaceutical representative exposure
- Group practice setting
- References
- Higher prescribing cost risks
- Direct drug advertising to healthcare consumers
- Appears to increase sale of drugs
- May result in appropriate prescribing practices
- Mintzes (2002) BMJ 324:278
- Evaluation of 446 physicians surveyed