Pharmacology Book

Miscellaneous

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Pharmaceutical RepresentativesAka: Drug Reps, Prescribing Costs

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  1. Studies
    1. Evaluation of 446 physicians surveyed
      1. Higher prescribing cost risks
        1. Pharmaceutical representative exposure
        2. Group practice setting
      2. References
        1. Caudill (1996) Arch Fam Med 5:201
    2. Direct drug advertising to healthcare consumers
      1. Appears to increase sale of drugs
      2. May result in appropriate prescribing practices
      3. Mintzes (2002) BMJ 324:278

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